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The Thimbles Summary
How to Measure Anything
The book in one sentence
If something matters to a decision, it can be measured well enough to help, because measurement only has to reduce uncertainty, not remove it.
Who it's for
Managers, analysts, founders and anyone who has been told that brand value, staff morale, risk or the benefit of a new system “can’t really be measured”.
The big idea
Hubbard argues that most claims of immeasurability rest on a misunderstanding of what measurement is. Measurement is not about finding an exact number. It is any observation that reduces your uncertainty about a quantity, expressed in numbers. Once you accept that, almost anything people call intangible turns out to be measurable to a degree that is useful for making a better decision. The question is not whether you can measure something perfectly, but whether a little more information is worth what it costs.
The full summary continues with the five ideas worth keeping, three things to try this week, the 5-minute deep dive and our full verdict, as a PDF to keep.
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