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The Thimbles Summary
Marissa Mayer and the Fight to Save Yahoo!
The book in one sentence
Yahoo’s decline is a story of missed opportunities and unclear purpose, and even a star executive found that reviving a fading giant is harder than building something new.
Who it's for
Managers, investors and founders interested in leadership, turnarounds and internet history, and anyone who has wondered how a company that defined the early web lost its way.
The big idea
Carlson, a Business Insider journalist, tells two linked stories. The first is Yahoo’s. Founded by Stanford graduate students Jerry Yang and David Filo in the mid-1990s as a guide to the web, it became one of the biggest names online, then drifted through a long series of leadership changes. The second is Marissa Mayer’s. An early Google engineer who became one of its best-known executives, she was hired as Yahoo’s chief executive in 2012 to rescue it. The book asks whether Yahoo could be saved, and whether Mayer was the right person to do it.
The full summary continues with the five ideas worth keeping, three things to try this week, the 5-minute deep dive and our full verdict, as a PDF to keep.
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